Client Case Study: Yokasta
Her Story.
Yokasta is dedicated to encouraging and inspiring women as they navigate transitional seasons in life. Yokasta's life and brand are a living invitation to a joyful relationship with Jesus.
The Approach.
The reality is, it's always hardest to do for yourself what you do for other people. What's that old saying about the shoemaker's children having no shoes?
Sometimes the worthiest work takes more effort. I'll be honest it took more time, discipline + effort to develop my own brand strategy but it was totally worth it. Going through the process for myself brought greater clarity and confidence, as I finally made decisions on things that had been floating in my head for months.
The Vibe.
This brand is all about vibrant colors and even more vibrant people. It's layers of organic, tropical details juxtaposed with bright, unexpected pops of quirk + color. It's the softer side of South Beach with a hint of neon glow.
I also wanted the fun of the visuals to reflect the tone I take with clients. My brand voice is equal parts: friendly + fun and compassionate + clear. I want people to feel at ease when they work with me and safe to be their most authentic self.
