Client Case Study: Valerie
IN HER OWN WORDS
“I really loved working with them….”
Her Story.
With over 20 years experience in the corporate world and nearly a decade as an entrepreneur, Valerie gets it. She is well acquainted with the messy parts of life and leadership. As a sought-after speaker and consultant, Valerie comes alongside audiences and individuals to help them find the strength they didn’t know they had.
She doesn’t just talk bravery, she lives it. Whether calling out industry leaders in the New York Times or being the only female on stage, she knows what it means to “do it scared”. She believes that work and life get immensely better when we let go of the BS of pretending and embrace our humanity.
The Approach.
Valerie is on a mission to live OUT LOUD and in so doing, inspire others to do the same.
She effortlessly relates to her audience by blending storytelling and humor into her work. All the while, challenging them to show up and do the things they’ve been avoiding. Our aim was to create a brand that distinctly showcased these qualities.
Each element, from her values to visual identity, was carefully crafted to highlight Valerie's vibrant personality and underscore her powerful mission.
The Vibe.
Valerie's visual brand identity is a radiant reflection of her dynamic personality. Classic, vibrant and colorful. This brand is a joyful celebration of life.
Inspired by the timeless charm and "je ne sais quoi" effortlessness of a chic French aesthetic, this brand blends a bold, classic color palette with clean lines and elegant typeface.
It celebrates the written word as an art form in itself and incorporates bright organic details and brushstroke textures for an unexpected touch of whimsy. While stylishly refined, it exudes light-hearted fun.
