Client Case Study: Adia
IN HER OWN WORDS
“I liked working with them…”
Her Story.
Dr. Adia was always striving for perfection, but felt stressed and unworthy on the inside despite her accomplishments.
Upon looking inward, she built a healthy relationship with herself. As a licensed clinical psychologist, she realized she was not alone. She found that there were many questioning their value and place in the world.
It was then where she began her journey to help women understand + embrace their unconditional worthiness.
The Approach.
Adia’s message is bold, but unfortunately, her branding was not.
Dr. Adia came to me because she knew she had an important message to share with the world but she lacked the clarity to clearly ell her story across her online platforms.
What’s more, she wanted to show her clients that you can fully show up as yourself. That meant she needed to infuse her brand with a big dose of personality.
The Vibe.
We worked with Adia to get really, really clear on her target audience and map out the challenges and aspirations that they were facing. Once done, making decisions about the visual direction of the brand came much easier.
We proposed a rainbow of colors anchored in several deep and rich shades that underscored her message of inherent value, joy, peace and growth.
We kept her logo simple. Adia. A bold font. A bold statement in it’s simplicity. You are enough. Just as you are.
