Client Case Study: Lisa
IN HER OWN WORDS
“Before starting this brand strategy journey, I didn’t know how to step forward. I had an idea. But Hannah was the one to bring it forward. I can now see the vision. We have written it. I just need to keep walking and BELIEVE. And now, after this process, I believe in it so much more.”
Her Story.
Lisa is on a mission to cultivate purpose-led leaders and release them from the burden of doing it all. Her goal is to resource them to lead with vision so that they and their teams can flourish.
She's a true renaissance woman, having led many teams across multiple industries in several different countries. She understands deeply the challenges of leadership and that's why her approach is different. She believes in coming alongside to lend a helping hand and share hope.
The Approach.
As a multi-talented and multi-passionate business leader, Lisa came to me looking for ways to clarify her message and build an online presence that would truly resonate with her intended audience. Lisa is a natural born storyteller and she seamlessly weaves anecdotes from farm-life into life-saving business strategies during regular conversation.
As such, we leaned into the natural parallels between life on the farm and leadership when developing her brand messaging and visuals.
The Vibe.
When developing the visuals for Lisa's brand we wanted to celebrate the timeless simplicity and wild beauty of nature. Lisa is based in South Africa, a location known for it's biodiversity and beauty.
We chose a balance of organic textures and patterns juxtaposed with clean lines and hand lettered typography. This brand is authentic, earthy and refined.
For an extra special touch, we chose the native protea flower as her mark. It symbolizes strength, courage and resilience and is readily found growing on her farm.
"Looking back on the moments, I feel authentic. When I see the photos, I see my true personality that came out." - Lisa
